It's my Birthday! Today I am off to get my hair cut (finally!) and do some much needed shopping with the boyfriend. It should be a lovely day! Enjoy yours!
I am simply attaching a video with a brief explanation for today's post. I am so horrified (and not in an exciting way) by this movie that I cannot possibly bring myself to say too much about it at this moment. There are so many problems with Monster Picture's movie, The Woman. To start, it's plot is based on the idea that women are wild beasts that need to be tamed and civilized by nice middle-class white families, specifically nice middle-class white men. Okay, knowing Monster Pictures, and to defend myself against all those who will defend this movie, the premise of The Woman is obviously being used very ironically, but I don't care. Just because these ideas exist does not mean that they are fair game or any less sexist! Ahhh!!
This will be a quick post, as I am off to work today. Luckily, today is gloomy and I was able to enjoy the beautiful weather, and the city, yesterday. Jimmy and I rented bikes and pretty much toured the entire city! We biked to the Hydrostone for lunch and stopped in at one of my favorite vintage stores, Lost & Found, on Agricola Street on our way back downtown. It was especially lovely to be able to see so many different areas of Halifax by bike. And aren't these bikes the coolest?
Oh my god. I recently saw the latest AXE commercial and almost threw the converter across the room at the TV (thankfully, I remembered that that would severely damage Jimmy's flat-screen). I'm not sure if I am more pissed off that these commercials actually work, or, that they are completely degrading to women and those of colour. Am I surprised that they take up every single oppressive stereotype that currently exists about women? No. The ideas they embrace sell. Our society prides itself on these ideas. AXE commercials merely make obvious (and reinforce) the socially constructed and learned notions that Western culture is built upon.
Although I am not surprised that AXE uses sexism and racism to its advantage, I am surprised that the general population doesn't care. AXE commercials depict women as savages and as primitive others (what does this say about racism in our culture? Well, it certainly reinforces the colour caste system). It depicts them as only valuable and worthwhile for their appearances and bodies (yet note that only ideal appearances and bodies are worthy of AXE attention), as inferior to men, as useful only for male sexual desire and pleasure (and thus as heterosexual only), as shallow, one-dimensional, and as only interested in gaining male attention. They commodify and exotify women. They construct them as objects for the general public to consume--and to gain, well, if one purchases AXE. And they do so in such a cocky way; it's as if they believe that because everyone knows their ads are sexist and racist, they are acceptable as such. Barf.